challenge

While moving across the world from NYC to Hong Kong, this interior architect’s work was shifting to a more industrial design focus

solution

A morphing identity—focused on the possibilities within a modular system—hit the core of this modernist architect’s style

Creative Director @ hemistudio

Inspiration stemmed from the company’s name, a defined grid, modern typography and modular patterns

A morphing identity, based on a strict 8-point grid, blew the possibilities wide open