concept
Ideation process
Establishing a system—not relying on strict visuals—that communicated the essence and tone of the lecture
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retRET.JPG)
conceive, build and present a 1-hour lecture on a design-related topic for Pratt Institute’s Free School event
discuss branding’s emphasis on tone, feel and messaging within a flexible visual system
Guest Lecturer @
Pratt Institute
Establishing a system—not relying on strict visuals—that communicated the essence and tone of the lecture
Focusing on content over design, the presentation’s look and feel took shape as a flexible toolkit of elements
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