Community preservation corp.

a quest for structural clarity

IA + UX wireframes

challenge

This lending company’s decade-old website was full of outdated information and a confusing UX 

solution

A robust content audit and revamped IA helped replace redundacies with a clear user flow

role

Design Director @
Suka Creative

concept

Ideation process

A cluttered navigation needed a clear terminology and page structure to guide users to relevant information.

cpc process
cpc process

approach

Visual solution

Redefined IA, intuitive navigation and bold calls-to-action allowed content to be consumed in short buckets.

cpc colorscpc sitemap IAcpc wireframecpc wireframe 2
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