challenge

This lending company’s decade-old website was full of outdated information and a confusing UX

solution

A robust content audit and revamped IA helped replace redundacies with a clear user flow

Design Director @
Suka Creative

A cluttered navigation needed a clear terminology and page structure to guide users to relevant information.

Redefined IA, intuitive navigation and bold calls-to-action allowed content to be consumed in short buckets.