the eastman house

consistency in flux

branding + identity system + print suite

challenge

How to refresh a brand with a robust tradition while highlighting distinct areas of work in a way that fostered evolution in the coming years

solution

A flexible design system—developed in 3 days—that served as a platform for future deliverables, growing needs and continued expansion.

role

Master of Graphic Design + Typography workshop @ Rochester Institute of Technology, led by Massimo Vignelli.

concept

Ideation process

Looking at modularity, repetition and movement as metaphors for the Museum’s 3-tier focus

approach

Visual solution

A system of colors, typography and grids became a framework that enabled flux and consistency to coexist

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